9 min read
Craig Rector: March 17, 2025
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
4 min read
Craig Rector: March 08, 2025
Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...
6 min read
Craig Rector: February 14, 2025
Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats...
3 min read
Craig Rector: January 17, 2025
The clock’s ticking—err…tick tocking, if I may—and TikTok is set to vanish from U.S. app stores on Sunday, January 19th. Naturally, the entire...
8 min read
Craig Rector: October 31, 2024
Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...
3 min read
MAX: May 02, 2024
You might have noticed that we’ve given our branding a little update recently … a little glow-up, a little polish, a little yassification, even.
5 min read
MAX: September 21, 2023
Welcome to the very first episode of our MAXtape Live podcast!
2 min read
Craig Rector: April 21, 2022
The key to creating memorable hybrid experiences is the “experience” part. The ever-presence of technology means that we're all used to seamlessly...
3 min read
Jarred Goldner: March 11, 2022
Originally published on 03/09/2022 through Bandsintown Facebook knows exactly who your fans are. So does Spotify. And YouTube. And TikTok. And even...
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