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3 min read
How To Maximize The Value Of Music In A Commercial
Important Considerations for Brands and Agencies Looking To Integrate Music In Campaigns The right combination of brand messaging and music can lead...
Marketing (10)
2 min read
Brands + Music: Our Greatest Hits In 2016
Rosemary Waldrip: January 16, 2017
2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...
2 min read
Branding Your Band: Q&A with Northern National
If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive...
1 min read
Música Ford Artist Receives Grammy Nomination
La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.
3 min read
Why OK Go's Video with Morton Salt Worked
Rosemary Waldrip: November 28, 2016
Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized...
1 min read
From A Brand Partnership To Nationwide Radio
Jarred Goldner: October 31, 2016
Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country...
3 min read
Want Your Music In A Commercial? Start Preparing.
This article outlines the best practices for artist managers and artists when preparing for brand partnerships.
5 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 4)
Rosemary Waldrip: October 24, 2016
This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While not required, we recommend reading...
3 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 3)
Rosemary Waldrip: October 17, 2016
This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One...