5 min read
Rosemary Waldrip: February 08, 2016
In order of appearance, here’s our breakdown of the 13 best uses of music in the ads for Super Bowl 50. Check out the list, and give us your thoughts!
1 min read
Rosemary Waldrip: June 15, 2015
Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for...
3 min read
Jarred Goldner: June 08, 2015
As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which...
3 min read
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads:
2 min read
Rosemary Waldrip: May 18, 2015
As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing...
2 min read
We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up...
3 min read
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of...
1 min read
Rosemary Waldrip: April 10, 2015
Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s...
1 min read
The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical...
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