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3 min read
Content Is King: How Brands Can Capitalize on the New Rules of Content
As marketers take aim at tapping the huge and growing millennial market, it seems that every brand on the planet has developed a content and social...
Marketing (13)
2 min read
Mountain Dew and SoundCloud’s “Green Label Sound: Open Call”
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Selling Out to Breaking Out: The Evolution of Artist/Brand Partnerships
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
The Next Gen of Ad-Tech Will Amplify Your Authentic Voice
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
2 min read
Target and the Five Elements of Millennial Marketing
If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
4 min read
The Music Business' Only Hope is Transparency
Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
4 min read
Artists and Brands Make Their Fans/Customers Teachers
The impulse to teach is a powerful one. For me, it provides me with my Joseph Cambell "bliss."
1 min read
Joint Venture to Generate Brand Opportunities for Artists
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global Music Data Alliance". This initiative is intended...
1 min read
Forbes Profile on New Platform for Brand/Artist Partnerships
Forbes recently published both parts one and two of a two-part series profiling Music Audience Exchange and our TuneLaunch platform.