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3 min read
Payola Laws & The Greatest Music You’ve Never Heard
The laws and regulations our politicians and governmental agencies put into place can distort markets and restrict our options as consumers. Lately...
Marketing (14)
2 min read
Taylor Swift & The Streaming Debate: Why Everyone’s Got it All Wrong
The recent firestorm of controversy over Taylor Swift’s decision to pull her catalogue from Spotify (the ramifications of this covered nicely by...
2 min read
Music Business 101 – Understanding Copyright: Neighboring Rights
I’m digging the article from the INgrooves newsletter that was re-blogged by the always great Hypebot (and linked to below). There are some good...
1 min read
Trackvertising and the Opportunity for Marketers
It used to be that radio stations dominated the airwaves. Because payola laws prevent record labels from paying radio stations directly, promoters...
1 min read
George Howard on Music Festivals in the NY Times
Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic...
3 min read
Brands & Music: It's Not Just for Millennials Anymore
For a pioneering young company, it’s a warm fuzzy when a respected publication (covering what’s now and what’s next in social & business tech) posts...
3 min read
How MAX Uses Facebook Data Mining to Evaluate Emerging Artists
When we sourced artists to partner with Tito’s Handmade Vodka and Chevy for two respective cross-channel music promotions, we focused on a few...