Craig Rector: December 30, 2021
A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).
6 min read
Rosemary Waldrip: November 01, 2021
Throughout this series, we’ve talked a lot about change: change in technology, demographics, preferences, behaviors, social norms, power dynamics . ....
3 min read
Rosemary Waldrip: October 18, 2021
People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing them altogether. Technology has given people the...
4 min read
Rosemary Waldrip: October 12, 2021
The D2C business model has been around for centuries, but lately, D2C has been experiencing a serious glow up.
4 min read
Rosemary Waldrip: October 04, 2021
In the second installment of this series, we talked about how all of the changes seemingly brought about by the pandemic are actually just an...
5 min read
Rosemary Waldrip: September 27, 2021
The me-conomy exists because of the shift in power from brands to people across demographics and nowhere is this change more evident than in the...
5 min read
Rosemary Waldrip: September 21, 2021
Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing rainbow, the goose filled with the promise of...
2 min read
Rosemary Waldrip: September 13, 2021
The power dynamic between brands and people looks nothing like it did twenty years ago—or even two years ago. Increases in personalization and...
3 min read
Rosemary Waldrip: September 07, 2021
Before the pandemic, people were already migrating towards more personalized—and often virtual—experiences. It may feel like livestream concerts are...
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