4 min read
Rosemary Waldrip: November 18, 2020
A while back, we looked at why music helps brands strike a chord with fans. With all of the changes in our lifestyles and habits, we decided to...
2 min read
Rosemary Waldrip: October 12, 2020
The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual events here at MAX, and even though things will look a...
3 min read
MAX: August 06, 2020
DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist...
4 min read
MAX: July 17, 2020
This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...
5 min read
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...
3 min read
D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...
Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?
2 min read
Craig Rector: June 21, 2019
On the heels of co-founder and CEO, Nathan Hanks’ recognition as a Billboard Top Branding Power Player in music for the second consecutive year,...
1 min read
Craig Rector: May 28, 2019
For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players – an...
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