2 min read
Craig Rector: December 04, 2020
GRAMMY nominations have been announced! And this blog series, we've been taking a deeper look the FIVE of the artists we’ve partnered with at MAX who...
1 min read
Craig Rector: December 03, 2020
GRAMMY nominations have been announced! We are so excited that FIVE of the artists we’ve partnered with at MAX have received nominations - some of...
4 min read
Rosemary Waldrip: November 18, 2020
A while back, we looked at why music helps brands strike a chord with fans. With all of the changes in our lifestyles and habits, we decided to...
2 min read
Rosemary Waldrip: October 12, 2020
The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual events here at MAX, and even though things will look a...
3 min read
MAX: August 06, 2020
DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist...
4 min read
MAX: July 17, 2020
This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...
5 min read
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...
3 min read
D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...
Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?
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