3 min read
Rosemary Waldrip: May 29, 2018
So far in this series, we have focused on the way music can define us as individuals, as well as the power music has to connect us across cultures....
3 min read
Rosemary Waldrip: May 21, 2018
Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect.
4 min read
Rosemary Waldrip: May 14, 2018
Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn...
3 min read
Rosemary Waldrip: May 08, 2018
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...
Craig Rector: May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
2 min read
Craig Rector: April 30, 2018
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define...
4 min read
Craig Rector: April 23, 2018
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...
2 min read
MAX: April 09, 2018
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...
Craig Rector: April 02, 2018
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...
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