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4 min read
The Music That Unites Us
The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers, or millennials; early adopters or luddites. The...
Marketing (8)
3 min read
Ashliegh Lisset, Daughter of an American Hero
Craig Rector: March 15, 2018
We’re excited to host independent country artist and Texas native, Ashliegh Lisset, at Music Audience Exchange (MAX) for our monthly “On The Record”...
3 min read
How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play
Rosemary Waldrip: February 28, 2018
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon...
3 min read
Brands + Music: Our Greatest Hits In 2017
Rosemary Waldrip: February 02, 2018
Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits:
2 min read
The Convergence of Media, Marketing & Music: What to Expect in 2018
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will...
2 min read
CMOs, Audiences Move To Their Own Beats
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting...
5 min read
ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits
Rosemary Waldrip: November 03, 2017
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...
5 min read
How Artists And Managers Ink Sync Deals
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
U.S. Marketers Spend 10x More On Sports Than Music — But Why?
Rosemary Waldrip: October 17, 2017
Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...