5 min read
Rosemary Waldrip: November 03, 2017
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...
5 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
Rosemary Waldrip: October 17, 2017
Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...
2 min read
Jarred Goldner: October 03, 2017
Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...
4 min read
Rosemary Waldrip: May 08, 2017
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
3 min read
Rosemary Waldrip: March 27, 2017
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...
2 min read
Rosemary Waldrip: February 13, 2017
This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference.
2 min read
Jarred Goldner: February 13, 2017
Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected....
8 min read
Rosemary Waldrip: February 06, 2017
Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how...
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