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Marketing (9)

How Fans Become Customers When An Artist Keeps Control

2 min read

No Sellouts: How Fans Become Customers When An Artist Keeps Control

Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...

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GH_MAX_Cheddar-01-1024x690

4 min read

MAX Co-Founder George Howard Sounds Off with Cheddar Media

Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...

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Tips For Emerging Artists

3 min read

5 Ways For Emerging Artists To Set Themselves Up For Success

Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...

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ANA Brand Masters

2 min read

Building a Cult Brand, Ad Effectiveness, and Love ❤

This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference.

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Gary Clark Jr.

2 min read

Lincoln Strikes a Chord with Gary Clark Jr.

Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected....

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Super Bowl 51 Ads Best Uses Of Music

8 min read

Super Bowl Commercials: 15 Great Uses Of Music

Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how...

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Music In Commercials

3 min read

How To Maximize The Value Of Music In A Commercial

Important Considerations for Brands and Agencies Looking To Integrate Music In Campaigns The right combination of brand messaging and music can lead...

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2 min read

Brands + Music: Our Greatest Hits In 2016

2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...

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MAX Chats Northern National

2 min read

Branding Your Band: Q&A with Northern National

If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive...

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