3 min read
Craig Rector: June 04, 2018
Over the past few weeks, we have explored the power that music has to connect people and how brands can harness this power to reach their target...
1 min read
Craig Rector: June 04, 2018
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
3 min read
Rosemary Waldrip: May 29, 2018
So far in this series, we have focused on the way music can define us as individuals, as well as the power music has to connect us across cultures....
3 min read
Rosemary Waldrip: May 21, 2018
Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect.
1 min read
Craig Rector: May 21, 2018
Fresh off this season of American Idol, we’re excited to host Ron Bultongez, a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX)...
4 min read
Rosemary Waldrip: May 14, 2018
Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn...
3 min read
Craig Rector: May 14, 2018
During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew...
3 min read
Rosemary Waldrip: May 08, 2018
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...
Craig Rector: May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
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