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Music (11)

Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

2 min read

Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...

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MAX Artist of the Month: Ashliegh Lisset Joins Música Ford

Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...

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Playola: Reckoning with Music's Newest Kingmaker

4 min read

Playola: Reckoning with ​Music's Newest Kingmaker

Our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Playola:...

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SXSW 2018 | Calculating Your Value – Why Knowing Your Worth is a Game Changer | Music Audience Exchange

2 min read

Calculating Your Value - Why Knowing Your Worth is a Game Changer

On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this...

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SXSW 2018 | Las Fenix

3 min read

Las Fenix Takes the Stage During SXSW 2018

On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange...

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The Music That Unites Us | Music Audience Exchange

4 min read

The Music That Unites Us

The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers, or millennials; early adopters or luddites. The...

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Ashliegh Lisset | On The Record

3 min read

Ashliegh Lisset, Daughter of an American Hero

We’re excited to host independent country artist and Texas native, Ashliegh Lisset, at Music Audience Exchange (MAX) for our monthly “On The Record”...

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How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play

3 min read

How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play

Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon...

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3 min read

Brands + Music: Our Greatest Hits In 2017

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits:

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