2 min read
The Convergence of Media, Marketing & Music: What to Expect in 2018
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will...
2 min read
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will...
2 min read
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting...
5 min read
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...
5 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...
3 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
4 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
2 min read
Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...
4 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...