Skip to the main content.
Contact Us
Contact Us

News & Resources

Music (12)

U.S. Marketers Spend 10x More On Sports Than Music

3 min read

U.S. Marketers Spend 10x More On Sports Than Music — But Why?

Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...

Read More
Public Performance

3 min read

What Does The Right Of Public Performance Mean?

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

Read More
Mechanical Licenses Part Two

4 min read

What Are Mechanical Licenses And Why Are They Valuable? (Part Two)

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

Read More
How Fans Become Customers When An Artist Keeps Control

2 min read

No Sellouts: How Fans Become Customers When An Artist Keeps Control

Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...

Read More
Mechanical Licenses Part One

4 min read

What Are Mechanical Licenses And Why Are They Valuable? (Part One)

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

Read More
Music Publishing

3 min read

Music Publishing: Why It’s Important To Understand And How It Works

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

Read More
Music Industry Education Series

1 min read

MAX Announces Music Industry Education Series with Co-Founder George Howard

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

Read More
George Howard Quote

2 min read

Examining The Evolving Role Of An Artist Manager

With new technologies constantly disrupting how the music business operates, the role of the artist manager has forever changed. Yet, many current...

Read More
The Rise of Curated Playlists

3 min read

The Rise of Curated Playlists

Note: this article was originally published via Music Business Journal. Artists have traditionally commanded attention, serving as the primary...

Read More