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Music (12)

 Media, Marketing & Music: What to Expect in 2018

2 min read

The Convergence of Media, Marketing & Music: What to Expect in 2018

Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will...

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Audiences Move To Their Own Beats

2 min read

CMOs, Audiences Move To Their Own Beats

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting...

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ACL Brand Sponsors 2017

5 min read

ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits

It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...

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006_Syncs_r1-01-1024x690

5 min read

How Artists And Managers Ink Sync Deals

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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U.S. Marketers Spend 10x More On Sports Than Music

3 min read

U.S. Marketers Spend 10x More On Sports Than Music — But Why?

Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...

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Public Performance

3 min read

What Does The Right Of Public Performance Mean?

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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Mechanical Licenses Part Two

4 min read

What Are Mechanical Licenses And Why Are They Valuable? (Part Two)

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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How Fans Become Customers When An Artist Keeps Control

2 min read

No Sellouts: How Fans Become Customers When An Artist Keeps Control

Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...

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Mechanical Licenses Part One

4 min read

What Are Mechanical Licenses And Why Are They Valuable? (Part One)

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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