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3 min read
Music Publishing: Why It’s Important To Understand And How It Works
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
Music (13)
1 min read
MAX Announces Music Industry Education Series with Co-Founder George Howard
Rosemary Waldrip: September 19, 2017
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
2 min read
Examining The Evolving Role Of An Artist Manager
With new technologies constantly disrupting how the music business operates, the role of the artist manager has forever changed. Yet, many current...
3 min read
The Rise of Curated Playlists
Rosemary Waldrip: August 14, 2017
Note: this article was originally published via Music Business Journal. Artists have traditionally commanded attention, serving as the primary...
4 min read
MAX Co-Founder George Howard Sounds Off with Cheddar Media
Rosemary Waldrip: May 08, 2017
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
3 min read
5 Ways For Emerging Artists To Set Themselves Up For Success
Rosemary Waldrip: March 27, 2017
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...
2 min read
Lincoln Strikes a Chord with Gary Clark Jr.
Jarred Goldner: February 13, 2017
Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected....
8 min read
Super Bowl Commercials: 15 Great Uses Of Music
Rosemary Waldrip: February 06, 2017
Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how...
3 min read
How To Maximize The Value Of Music In A Commercial
Important Considerations for Brands and Agencies Looking To Integrate Music In Campaigns The right combination of brand messaging and music can lead...