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4 min read
What Are Mechanical Licenses And Why Are They Valuable? (Part Two)
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
Music (13)
2 min read
No Sellouts: How Fans Become Customers When An Artist Keeps Control
Jarred Goldner: October 03, 2017
Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...
4 min read
What Are Mechanical Licenses And Why Are They Valuable? (Part One)
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
Music Publishing: Why It’s Important To Understand And How It Works
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
1 min read
MAX Announces Music Industry Education Series with Co-Founder George Howard
Rosemary Waldrip: September 19, 2017
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
2 min read
Examining The Evolving Role Of An Artist Manager
With new technologies constantly disrupting how the music business operates, the role of the artist manager has forever changed. Yet, many current...
3 min read
The Rise of Curated Playlists
Rosemary Waldrip: August 14, 2017
Note: this article was originally published via Music Business Journal. Artists have traditionally commanded attention, serving as the primary...
4 min read
MAX Co-Founder George Howard Sounds Off with Cheddar Media
Rosemary Waldrip: May 08, 2017
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
3 min read
5 Ways For Emerging Artists To Set Themselves Up For Success
Rosemary Waldrip: March 27, 2017
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...