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Music (14)

2 min read

Brands + Music: Our Greatest Hits In 2016

2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...

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MAX Chats Northern National

2 min read

Branding Your Band: Q&A with Northern National

If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive...

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La Maquinaria 2017 Grammy Nominee

1 min read

Música Ford Artist Receives Grammy Nomination

La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.

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OK GO

3 min read

Why OK Go's Video with Morton Salt Worked

Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized...

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Matt and Kim Techweek Dallas

3 min read

Music and Tech: Lessons From Techweek Dallas

Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music...

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Todd O'Neill with Forty Creek Whisky

1 min read

From A Brand Partnership To Nationwide Radio

Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country...

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Band-In-Studio-1024x769

3 min read

Want Your Music In A Commercial? Start Preparing.

This article outlines the best practices for artist managers and artists when preparing for brand partnerships.

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3 min read

Marketing to “Millennials”? You’re Doing It Wrong (Part 3)

This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One...

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DoJ Rules On Consent Decrees

3 min read

What If A Co-Writer Licensed Your Song Without Your Approval?

If the recent rulings around Consent Decrees are left to stand, anyone with fractional ownership of a song can license it to advertisers and others....

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