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2 min read
Branding Your Band: Q&A with Northern National
If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive...
Music (14)
1 min read
Música Ford Artist Receives Grammy Nomination
La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.
3 min read
Why OK Go's Video with Morton Salt Worked
Rosemary Waldrip: November 28, 2016
Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized...
3 min read
Music and Tech: Lessons From Techweek Dallas
Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music...
1 min read
From A Brand Partnership To Nationwide Radio
Jarred Goldner: October 31, 2016
Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country...
3 min read
Want Your Music In A Commercial? Start Preparing.
This article outlines the best practices for artist managers and artists when preparing for brand partnerships.
3 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 3)
Rosemary Waldrip: October 17, 2016
This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One...
3 min read
What If A Co-Writer Licensed Your Song Without Your Approval?
If the recent rulings around Consent Decrees are left to stand, anyone with fractional ownership of a song can license it to advertisers and others....
3 min read
SingFit Uses Music To Fight Alzheimer's
Rosemary Waldrip: September 12, 2016
Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is about more than business. At Music Audience Exchange...