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1 min read
Authenticity is Key in Brand-Artist Partnerships
The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical...
Music (17)
2 min read
Mountain Dew and SoundCloud’s “Green Label Sound: Open Call”
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Selling Out to Breaking Out: The Evolution of Artist/Brand Partnerships
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
The Next Gen of Ad-Tech Will Amplify Your Authentic Voice
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
2 min read
Target and the Five Elements of Millennial Marketing
If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
4 min read
The Music Business' Only Hope is Transparency
Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
4 min read
Artists and Brands Make Their Fans/Customers Teachers
The impulse to teach is a powerful one. For me, it provides me with my Joseph Cambell "bliss."
1 min read
Joint Venture to Generate Brand Opportunities for Artists
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global Music Data Alliance". This initiative is intended...
4 min read
Where Do We Go From Here
It’s New Years Eve, and I’m in a bit of a reflective mood. When I think back on this year, I realize that the question I get asked the most — both...