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4 min read
From Selling Out to Breaking Out: The Evolution of Artist/Brand Partnerships
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
Music (18)
3 min read
The Next Gen of Ad-Tech Will Amplify Your Authentic Voice
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
2 min read
Target and the Five Elements of Millennial Marketing
If you caught the Grammys last night, you couldn’t have missed Target’s Imagine Dragons concert spot. The big-box retailer ponied up what is...
4 min read
The Music Business' Only Hope is Transparency
Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
4 min read
Artists and Brands Make Their Fans/Customers Teachers
The impulse to teach is a powerful one. For me, it provides me with my Joseph Cambell "bliss."
1 min read
Joint Venture to Generate Brand Opportunities for Artists
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global Music Data Alliance". This initiative is intended...
4 min read
Where Do We Go From Here
It’s New Years Eve, and I’m in a bit of a reflective mood. When I think back on this year, I realize that the question I get asked the most — both...
1 min read
Forbes Profile on New Platform for Brand/Artist Partnerships
Forbes recently published both parts one and two of a two-part series profiling Music Audience Exchange and our TuneLaunch platform.
1 min read
Nick Messitte at Forbes Weighs In On Payola Laws
A couple weeks back I wrote a piece here explaining why Payola Laws distort the market in the music industry ensuring that independent artists are...