.png?width=200&height=137&name=Untitled%20design%20(1).png "MAX-Logo_White_containter")
.png?width=200&height=137&name=Untitled%20design%20(2).png "MAX-Logo_black_containter")
3 min read
No One Knows About Your Music? Let’s Change That!
This article in Music Times that expands upon a study from Next Big Sound stating that 90.7 percent of “music artists are complete unknowns” pisses...
Music (19)
1 min read
What Exactly IS “the Music Industry?"
This article from The Motley Fool (“Why the Music Industry Desperately Needs Apple”) provides a pretty limited, loose definition of “the industry” -...
2 min read
Music Business 101 – Understanding Copyright: Neighboring Rights
I’m digging the article from the INgrooves newsletter that was re-blogged by the always great Hypebot (and linked to below). There are some good...
1 min read
The Two Things You Must Do For People to Care About Your Music
Look, there’s a really simple answer to the question: “Why isn’t my [music, art, app, etc.] more popular/widely known?” There are many wrong answers...
1 min read
Trackvertising and the Opportunity for Marketers
It used to be that radio stations dominated the airwaves. Because payola laws prevent record labels from paying radio stations directly, promoters...
1 min read
George Howard on Music Festivals in the NY Times
Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic...
3 min read
Brands & Music: It's Not Just for Millennials Anymore
For a pioneering young company, it’s a warm fuzzy when a respected publication (covering what’s now and what’s next in social & business tech) posts...
3 min read
How MAX Uses Facebook Data Mining to Evaluate Emerging Artists
When we sourced artists to partner with Tito’s Handmade Vodka and Chevy for two respective cross-channel music promotions, we focused on a few...