News & Resources

3 min read

MAX Tracks: Thinking Like a D2C Brand, Part 1

D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...

MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?

2 min read

U.S. Cellular Hits the Road with Dustin Lynch and MAX

Craig Rector: June 21, 2019

On the heels of co-founder and CEO, Nathan Hanks’ recognition as a Billboard Top Branding Power Player in music for the second consecutive year,...

1 min read

Nathan Hanks Named One Of Billboard's 2019 Power Players

Craig Rector: May 28, 2019

For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players – an...

4 min read

BRAND New Music: Our Greatest Hits From 2018

Craig Rector: January 30, 2019

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2018 in our annual MAX's Greatest Hits:

3 min read

It’s Time for Brands to Personalize the Noise

Michael Provus: January 03, 2019

Note: this article was originally published via brandchannel. Can you find your next 5,000 customers? An IAB report about the shift toward a...

2 min read

Nathan Hanks Named One Of Billboard's Power Players

Craig Rector: August 20, 2018

Pictured: Nathan Hanks (left), Brantley Gilbert (right) We're thrilled to announce that our CEO and Founder, Nathan Hanks was named as one of...

3 min read

Cannes Lions 2018: Our Favorite Moments

Craig Rector: August 02, 2018

Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette...

3 min read

Russell Dickerson Brings 'Yours' To Our Stage

Craig Rector: July 31, 2018

If you've gotten married in the last few years, you drive a blue Tacoma, or you're a human person between the ages of birth and qualifying for the...