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4 min read
The Music That Unites Us
The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers, or millennials; early adopters or luddites. The...
Technology (3)
3 min read
How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play
Rosemary Waldrip: February 28, 2018
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon...
2 min read
The Convergence of Media, Marketing & Music: What to Expect in 2018
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will...
2 min read
No Sellouts: How Fans Become Customers When An Artist Keeps Control
Jarred Goldner: October 03, 2017
Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...
4 min read
MAX Co-Founder George Howard Sounds Off with Cheddar Media
Rosemary Waldrip: May 08, 2017
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
3 min read
Music and Tech: Lessons From Techweek Dallas
Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music...
3 min read
SingFit Uses Music To Fight Alzheimer's
Rosemary Waldrip: September 12, 2016
Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is about more than business. At Music Audience Exchange...
1 min read
Our 5 Favorite SXSW Stories
Rosemary Waldrip: March 21, 2016
South By Southwest (SXSW) is always a whirlwind, and we can’t wait to go for a spin in the future. Here are a few of our favorite trends and stories...
1 min read
Major Changes Hit Facebook and Snapchat
Rosemary Waldrip: February 29, 2016
Two social media behemoths made significant announcements last week.