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Rosemary Waldrip: June 15, 2015
Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for...
3 min read
Jarred Goldner: June 08, 2015
As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which...
3 min read
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads:
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We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up...
3 min read
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of...
3 min read
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
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Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of combination boot camp/mentor program/seed...
1 min read
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global Music Data Alliance". This initiative is intended...
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