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4 min read
Where Do We Go From Here
It’s New Years Eve, and I’m in a bit of a reflective mood. When I think back on this year, I realize that the question I get asked the most — both...
Technology (5)
1 min read
Forbes Profile on New Platform for Brand/Artist Partnerships
Forbes recently published both parts one and two of a two-part series profiling Music Audience Exchange and our TuneLaunch platform.
1 min read
What Exactly IS “the Music Industry?"
This article from The Motley Fool (“Why the Music Industry Desperately Needs Apple”) provides a pretty limited, loose definition of “the industry” -...
1 min read
The Two Things You Must Do For People to Care About Your Music
Look, there’s a really simple answer to the question: “Why isn’t my [music, art, app, etc.] more popular/widely known?” There are many wrong answers...
1 min read
Trackvertising and the Opportunity for Marketers
It used to be that radio stations dominated the airwaves. Because payola laws prevent record labels from paying radio stations directly, promoters...
1 min read
George Howard on Music Festivals in the NY Times
Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic...
3 min read
How MAX Uses Facebook Data Mining to Evaluate Emerging Artists
When we sourced artists to partner with Tito’s Handmade Vodka and Chevy for two respective cross-channel music promotions, we focused on a few...