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Upcoming Opportunities for Your Brand

Amplify Diverse Voices

 

MAX is the Tech Company Powering Brand ✕ Music Partnerships

As a long-standing, active member of AIMM, we are committed to creating opportunities for brands that are inclusive and reflective of diverse segments. Whether it’s Black History Month in February, Pride Month in June, or Hispanic Heritage Month in September, we help brands celebrate diversity through music year-round.

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Why Cultural Relevance Matters

According to AIMM’s Cultural Insights Impact Measure (CIIM™), which measures the impact of culture in ads, ads that connect with consumers via culture increase purchase intent by more than 185 percent.

When consumers perceive ads as culturally relevant, they are:

2.7X

more likely to buy from a brand for the first time

50%

more likely to repurchase from a brand

2.8X

more likely to recommend a brand

Not sure where to start?

There are several upcoming cultural tentpoles that can support an evergreen strategy:
Black History Month
February

Celebrate the distinct contributions of influential black artists who are shaping our nation’s culture - beyond music - and the icons that inspire their craft.

Commitment Deadline:
December 15

Artists to Watch
BHM
Women's History Month
March

Celebrate the powerful voices of female artists who are breaking down barriers and changing the face of the music industry.

Commitment Deadline:
January 15

Artists to Watch

WHM
Asian American & Pacific Islander Heritage Month
May

Celebrate the generations of Asian and Pacific Islanders who have enriched America's history and are instrumental in its future success.

Commitment Deadline:
March 01

Artists to Watch

AAPI
Pride Month
June

Celebrate with love. Celebrate with pride. Celebrate with music that inspires the most dynamic and vibrant community in America.

Commitment Deadline:
April 01

Artists to Watch
LGBTQIA+
Black Music Month
June

Explore the contributions of Black artists who shape culture, push the boundaries of sound and lyric, and inspire the movements of this generation.

Commitment Deadline:
April 01

Artists to Watch

BMM
Hispanic Heritage Month
Sep 15 - Oct 15

Celebrate Hispanic Americans who have influenced our nation by capturing the spirit of music that represent these diverse communities.

Commitment Deadline:
August 01

Artists to Watch

HHM

Sponsor live events like never before

Easily integrate into the live experience. Be on-premise, in venue, and on mobile during any live event.
  • Digital venue + mobile branding
  • Reach hyper-targeted audiences
  • Capture in-market, opt-in leads
  • VIP tickets for brand use
See it in Action
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Award-winning Content that Drives Results

AARP Virtual Concert Series | 2022 ANA Multicultural Excellence Award Winner: Marketing to the 55+ Consumer

Schedule a Strategy Session
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We've Done This. A Lot.

You’ve probably seen our work, even if you didn’t know it was us. That’s because we put you in the spotlight while we take care of all the work behind the scenes.

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435+
Campaigns

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760+
Artists

global multicultural

70%
Multicultural

See Partnerships
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Sample Content

Our campaigns consistent outperform industry benchmarks...it's what you can expect from data-driven matching combined with the connection people to music and authentic storytelling.

Culturally-Relevant Marketing

Build Connections and Drive Results

Engaging Artist-Forward Content

Brands are seamlessly integrated into artist storytelling across key digital channels.

Proven ROI

Hit brand KPIs like awareness, engagement, sentiment, and lead generation.

Media Amplification

Paid amplification runs through the artist's channels to target look-a-like fans for maximum engagement.

Data-Driven Artist Selection

Matched to target audience through proprietary tech platform (MAX Artist Matching EngineTM).

Lead Generation

Drive leads and build relationships through personalized music experiences.

End-to-End Partnership

Work with one partner from start to finish with optional add-ons like extended likeness, retail POS, etc.

How it Works

The MAX PlatformTM and our team of experts make our process simple and turnkey for .
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1

Simple Planning Process

Based on your objectives and the audience segment you want to target, our platform and team of experts will identify the perfect artist partners.

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2

Authentic Content & Live Shows

Your brand is integrated into every touchpoint — including artist announcements and social posts, stories about their holiday traditions around music, and their unique connection to your brand. 

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3

Targeted Media Amplification

We distribute your custom branded content based on a continually updated targeting, content, and channel optimization strategy designed to maximize lead generation.

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4

Measurement & Reporting

After your campaign, MAX provides a detailed, presentation-ready report that includes key insights and KPIs vs. benchmarks.

Schedule Your Strategy Session

Every campaign is tailored to your specific audience, objective, and brand voice. Fill out the form below to schedule a strategy session with our team.