Press Room

Ad Age | UScellular and Alanis Morissette Urge You to Put Down Your Phone

The campaign encourages people to take a break and put their phones in “US Mode” so they can reconnect with each other in real life, distraction-free. As part of the campaign, fans can enter for a chance to see Morissette perform on Sept. 29 in Dana Point, California...

Brand Innovators | Opendoor taps Melissa Etheridge for new spot

Real estate site Opendoor has dropped a new social digital campaign in partnership with MAX & musician Melissa Etheridge. In the spot, Etheridge discusses the challenges with selling a home today, including getting the house ready to show to strangers...

BusinessWire | Jordan Davis Brings Family History to Ford Truck Month Celebrations

Ford Music campaigns give a glimpse into artists’ lives outside of music–and Jordan Davis was thrilled to talk about how the Ford brand has been in his family for generations, including the first truck he ever rode in: his grandfather’s 1960s F-150...

BusinessWire | Colombian Superstars Piso 21 Celebrate Ford Truck Month

When they aren’t traveling the world to perform for stadiums full of fans, the guys from Piso 21 love spending time with their families–and they love that the Ford F-150 fits into that lifestyle. While they were on set for the production shoot, they couldn’t stop talking about how spacious the truck is–especially the double cabin in the back that has room for the whole family...

BusinessWire | Chapel Hart Kicks Off Ford Truck Month with “This Girl Likes Fords”

Ford holds a special place with the gals of Chapel Hart and their brand love for Ford goes back generations. Their grandfather was a mechanic in Porterville, MS, and always talked about his love for Ford and how much he loved working on them...

BusinessWire | COMING SOON: Music Lineup for Ford Truck Month 2024

Ford Truck Month is a longstanding tradition celebrating the innovation of Ford trucks–and Music Audience Exchange (MAX) has been part of that tradition with the inclusion of 14 Ford Music and Música Ford artists in Ford Truck Month celebrations...

Water & Music | Starter Packs: Music and brand partnerships

Music is an evergreen, universal cultural currency — and brands are among its most powerful traders. Today, music brand partnerships comprise a multibillion-dollar industry, and play a more important role than ever in the complex equation of artist sustainability...

Music Row | Scotty McCreery Teams Up With UScellular To Celebrate Hometown Connections

Scotty McCreery is teaming up with UScellular for its “Locally Grown, Locally Live” music campaign to showcase artists and the people and places that have shaped who they are today...

Dallas Innovates | MAX (Music Audience Exchange) Acquires "Link In Bio" Builder for Creators

The platform currently has more than 6,000 sites/users, including Alicia Keys, Futuristic, Fat Joe, Our Last Night, and several Roc Nation artists...

Yahoo! Finance | MAX (Music Audience Exchange) Announces Series B Funding with Interlock Partners

MAX, the music tech company powering artist x brand sponsorships, announced a new Series B funding round led by Interlock Partners...

Billboard | Rihanna’s Not Just a Singer, She’s a Brand: Expect Her Super Bowl Halftime Show to Reflect That

“I’d be stunned if she doesn’t wear her own brand during the performance,” says Nathan Hanks, founder and CEO of Music Audience Exchange, or MAX, which links artists with brands...

VIBE | Gallant Discusses His ‘Neptune’ EP And Working With Brandy

The R&B singer talks about his latest project and more ahead of his first performance since the pandemic began (Michelob ULTRA’s Pure Golden Hour Sessions), a hybrid concert series inspired by nature...

MAX Campaign is Finalist in MediaPost Creative Media Awards

Our recent campaign for California Tobacco Control Program — "We Are Not Profit" — featuring R&B artist and social activist, Goapele, was recognized by MediaPost's Creative Media Awards as one of the top 3 finalists in the Native Marketing category...

Variety | Songs for Screens: Kane Brown Talks Returning to Nashville’s Ryman Auditorium, ‘Dueting’ With Dr Pepper

For his latest collab with the brand, Brown will play his first concert at Nashville’s Ryman Auditorium in an exclusive live-streamed performance sponsored by Dr Pepper & Cream Soda on October 8 at 7:30 p.m. CT...

Memphis Grizzlies to honor Sheryl Swoopes, Doug Williams, Robert Parish, Caron Butler as part of 18th Annual MLK Jr. Celebration Game on January 20 vs. Pelicans

Southern Avenue is the latest act to become part of the Ford Music program (powered by Music Audience Exchange – MAX), a program that features music from some of the biggest breakthrough artists and mainstream stars in the country...

Intent Marketing Done Differently

By contrast, Music Audience Exchange opts for the slow nurture approach. The featured artist introduces themselves, talks about their partnership with the brand, and provides samples of their new music. The audience can hear more by visiting a branded landing page…

Why Marketers Need to Push for Inclusivity in Music

Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences, particularly as they use music to engage consumers…

Revealed: Billboard’s Branding Power Players

Our Branding Power Players report describes the achievements of 83 executives from the live sector, consumer companies, branding agencies, talent agencies, management companies, the media, digital firms, publishers and record labels…

What Brands Can Do to Maintain Culture While Reaching Their Diverse Audiences

Ambicultural Americans struggle to maintain ties to our roots with nearly every consumer choice we make. Marketers can leverage this opportunity if they make their brands relevant to ambicultural audiences by understanding the consumer and evaluating data…