Chapel Hart × Ford Truck Month

We're kicking off Ford Truck Month with this Ford Music campaign featuring country music stars Chapel Hart.

See campaign press release here

We've been working with Ford for a long time now (I got up to more than 150 artists in our Ford Music and Música Ford campaigns before I lost count 🤯) but I still get excited to see the creative ways our team incorporates artists' personal stories into campaigns . . . and Chapel Hart DEFINITELY came with a ton of stories and heaps of brand love for Ford!

How it Started

The success of the Ford Music program starts with finding the right artist partner to meet each campaign’s specific needs. Using a combination of proprietary tech and human curation, our amazing team of artist experts identified Chapel Hart as an ideal partner to celebrate Ford’s long line of tradition and innovation for Ford Truck Month 2024.

Danica and Devynn Hart along with their cousin Trea Swindle make up Chapel Hart - and these women are a force to be reckoned with. They found a way to gift wrap their Mississippi roots, Louisiana spunk, and buttery voices and share their talents with listeners around the world. 

When we called Chapel Hart's management team to talk about the opportunity to work with Ford, they were THRILLED.

“When we got the call that said that we were going to be partnering with Ford to say that we screamed so loud is an understatement!” - Chapel Hart’s Danica Hart

These Girls Love Ford

Our artist team prioritizes artists whose personas are a good fit for Ford's brand personality and who genuinely love the brand partner–and Chapel Hart loves Ford so much they wrote a whole song about the brand! 

Chapel Hart’s current single “This Girl Likes Fords,” is an ode to “big ole F-250s,” mud grip tires, and custom rock lights–the perfect song to feature in this Ford Truck Month campaign.

During the production shoot, Danica shared the story behind "This Girl Likes Fords," and when I tell you I fully CACKLED listening to her! These women definitely know how to tell a story–and write a song–and I LOVE that we got this story on video. (watch below to see for yourself!)

Truly a Ford Family

Ford holds a special place with the gals of Chapel Hart: their love for Ford goes back generations. Their grandfather was a mechanic in Porterville, MS, and always talked about how much he loved working on Ford vehicles.

And their family's deep connection with Ford doesn’t end there–they are, across the board, a Ford family. Their grandparents drove Ford Econoline vans with all the grandkids, their aunt drove them from gig to gig in her Ford Escort when they were first starting their career, and their first "Band Van" was a white Ford Transit 350 van that they named "Vanna White."

When Chapel Hart was picking out their new tour bus (named "Jolene," in case you’re wondering) they knew that it had to be a Ford. 

"You have no idea how long we’ve been waiting, wishing, and praying for this moment . . . literally since we were kids, we’ve always said, when we get famous, we’re gonna get matching F-250s, we’re gonna get them custom pink, we’re gonna get pink rims, we’re gonna deck ‘em out–that’s always been the dream."

(shout out to Rachel Robillard, Artist Relations Manager, for capturing that behind-the-scenes quote - I love it!)

Outside of touring as a family, they love hanging out together and doing outdoor activities like 4-wheeling and fishing and they love that Ford trucks can handle their active, outdoor lifestyle. 

How it's Going

Chapel Hart brought all of their brand love to the production shoot with them, making for a fun experience for the whole crew! When asked about the features and benefits of the Ford F-150, they already knew their favorites–and Trea gave everyone on set a master class on exactly how the Pro-Access tailgate works.

"Ford is definitely a company that’s been there throughout our lives and it might sound cliché, but I feel like there’s a Ford for everyone." - Chapel Hart’s Trea Swindle

One of my favorite things about our Ford Music campaigns is how Ford creates so many opportunities for fans to engage with their favorite artists. This Chapel Hart x Ford Truck Month campaign includes social posts, a dedicated campaign landing page, an artist-centered sweepstakes, and even a live activation where fans can engage and interact with Chapel Hart during a live performance, sponsored by Ford, using MAX’s SET.Live fan engagement tool.

Check out the campaign here and stay tuned for even more from Ford Music!

Get to Know Chapel Hart

Born and raised in the Mississippi mud and slow-simmered in Louisiana spice, country music trio Chapel Hart has brought a taste of the South to audiences around the world—and everyone is craving more! Made up of sisters Danica and Devynn Hart along with first cousin Trea Swindle, these three southern belles took 2022 by storm. Their meteoric rise came shortly after appearing on America’s Got Talent and receiving the second ever “Group Golden Buzzer” which prompted America and the rest of the world to pay attention. 

The accolades keep rolling in as they made a sweep at the New Orleans “Best of the Beat” Offbeat Magazine awards, winning all categories in which they were nominated, including “Best Music Video,” “Best Country Artist,” “Song of the Year” and topped off the evening with “Artist of the Year.” So far in 2023, the group has been named one of Music Row’s “Next Big Thing” and are part of both CMT's Listen Up 2023 class and Opry Entertainment Group's Opry NextStage class of 2023. Chapel Hart’s third studio album Glory Days released May 19, 2023 and their first ever headlining tour, The Glory Days Tour, kicked off in January and spans coast to coast with sixty shows.

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