La Fiera de Ojinaga × Música Ford

The Campaign:

Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.

Using our MAX Artist Matching Engine™, our team identified La Fiera de Ojinaga as the perfect artist partner to help Ford reach Hispanic SUV and pickup truck drivers based on several audience attributes and their affinity for Ford.

La Fiera de Ojinaga offers a fresh take on traditional norteño, bringing their Chihuahua-style music to audiences around the world. The group formed in 2012 out of the love of music–they only had plans to record an album for themselves, but they quickly had a following in both Mexico and in the United States and by 2013, La Fiera de Ojinaga signed a recording contract with Azteca Records.

While they are excited to be back on tour with their new album, Retro & Hit, and love the energy they get from connecting with fans during live shows, the members of La Fiera de Ojinaga also love to spend time outside of the limelight. They love that the rugged 2021 Ford Bronco Sport lets them find new paths and places away from the glitz and glamor of the music industry to spend time together as friends and brothers.

As part of this campaign, Música Ford gave fans a chance to win two concert tickets, a signed guitar, and a VIP meet and greet experience with La Fiera de Ojinaga at their show at Texas Live! in Arlington.

The Song: “Empezar Desde Cero”

This campaign features La Fiera de Ojinaga’s song about unrequited love, “Empezar Desde Cero,” from their album of the same name.

Get to Know La Fiera de Ojinaga

La Fiera de Ojinaga is a Regional Mexican group that is well known by many fans in the US and in Mexico and is well respected in the Regional Mexican music community. The group has released eleven albums, including their 2021 release, Retro & Hits. La Fiera de Ojinaga has collaborated with the Regional Mexican group La Energía Norteña and currently has over 200M YouTube views and over 680K Spotify monthly listeners.

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