Lecrae ✕ USMC: SET.Live Activation

Lecrae has a long history working with the United States Marine Corps, including his 2021 partnership through MAX showing how a sense of commitment shapes inner character.

Continuing his successful relationship with the USMC, Lecrae will be using our app-less tech, SET.Live, to give fans unique experiences at select stops during his spring tour. Through the USMC-branded mobile experience, fans will be able to register for the chance to win autographed merch from Lecrae and to learn more about what it takes to become a Marine.

During his show, Lecrae will give the Marines a shout out from the stage and invite fans to “check in” to the concert by visiting SET.Live or scanning a QR code (shown on custom digital signage created by MAX). Fans will be automagically routed to a custom USMC-branded SET.Live show page where they can enter for a chance to win the live sweeps. Winners will be selected and notified by text to come pick up their prize after the show.

Using SET.Live, this Lecrae x USMC campaign lets the United States Marine Corps capture opt-in, first-party data while giving fans unique experiences.

Get to Know Lecrae

Lecrae is a two-time, GRAMMY Award-winning hip-hop artist who has sold millions of albums. With over 150M+ YouTube views and 1.9M Spotify Monthly Listeners, Lecrae has performed on multiple high-profile stages and festivals such as Bonnaroo and the BET Awards. His seventh studio album, Anomaly, debuted at #1 on the Billboard 200 chart, is Certified Gold and ranked #12 on Rolling Stone’s "40 Best Rap Albums of 2014."

Lecrae has made multiple TV appearances including Headline News, ESPN SportsCenter, ESPN SportsNation, The Tonight Show Starring Jimmy Fallon, Good Morning America, MTV’s Wild ’N Out and more. Lecrae is a New York Times Bestselling Author for his memoir Unashamed. Lecrae released his newest album, Church Clothes 4, in 2022 and he is currently on a national, headlining tour in support of this album.

Check out Lecrae's upcoming tour dates here.

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