Skip to the main content.
Contact Us
Contact Us

1 min read

Mitchell Tenpenny × Ford

Mitchell Tenpenny × Ford

Rising country star Mitchell Tenpenny is joining the Ford Music family–although, as he says, he’s been a “Ford guy through and through” his whole life.

Ford Music Presents: Mitchell Tenpenny

Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. This campaign is a continuation of our successful relationship with Ford and one of many MAX/Ford collaborations.

Each Ford Music partnership starts with finding the right artist to drive objectives and meet each campaign’s specific needs. For this campaign, Ford wanted to reach current and potential Ford drivers with two main messages: one highlighting the features on the Ford F-150 and the other driving awareness for the service available from trusted Ford-certified technicians at dealership locations. Using our MAX Artist Matching Engine™, our team identified Mitchell Tenpenny as the perfect artist partner to connect with the target audiences and to drive objectives.

When identifying an ideal artist partner, our team also prioritizes artists who are a good match for Ford’s brand personality and who genuinely love Ford–and Mitchell Tenpenny was a perfect fit. He’s a self-described “Ford guy,” through and through and he proved that he meant it when he showed up to the campaign shoot in his dad’s early 90s Ford F-150 (which is running great thanks to quality service from Ford-certified technicians). 

For Mitchell Tenpenny, it’s not just about the truck, it’s about the legacy, and he was thrilled to join the Ford Music family.

The Song: “Bucket List”

This campaign features Mitchell Tenpenny’s song “Bucket List,” which is another reflection of his dad's legacy. The song was inspired by the lessons his dad taught him and his brother about finding the courage to chase your dreams.

Get to Know Mitchell Tenpenny

Since his 2018 debut with the acclaimed "Telling All My Secrets," Nashville native Mitchell Tenpenny has carved a name for himself in country music. Tenpenny's dedicated fanbase has pushed him to over 1.3 billion total streams and top rankings on Spotify and SiriusXM's charts. His 2022 twenty-track album, This Is The Heavy, shows his evolution as an artist and commitment to authentic storytelling.

Follow Mitchell Tenpenny on Social / Streaming:

Subscribe to our Weekly MAXtape

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...

Read More
Why Music & Cultural Diversity Matter in Marketing

Why Music & Cultural Diversity Matter in Marketing

Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...

Read More
2025 Juno Awards

2025 Juno Awards

We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆

Read More
Larry Fleet × Ford

Larry Fleet × Ford

Larry Fleet shows how the Ford Expedition helps him spend more time making music and memories with his family.

Read More
Ed Maverick × Ford

Ed Maverick × Ford

Your Texas Ford Dealers Present Ed Maverick Singer, songwriter, and musician Ed Maverick is partnering with Your Texas Ford Dealers to talk about his...

Read More
Tyler Rich × Ford

Tyler Rich × Ford

Building off the last successful campaign, country music sensation Tyler Rich is expanding his partnership with Ford Music to share more about the ...

Read More