Tyler Rich × Ford

Ford Music Presents Tyler Rich “Discover the Difference”

Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.

Earlier this year, our team used our MAX Artist Matching Engine™ to identify country music star Tyler Rich as the perfect artist partner to help Your Local Ford Dealers reach their target audience based on several audience attributes and his affinity for Ford. Tyler Rich was genuinely thrilled for the opportunity, and his excitement and enthusiasm made the campaign a smashing success.

Building off of the success of the first campaign, Tyler Rich is back to partner with Ford again, sharing his perspective as a Ford owner himself and member of the Ford Music family. In addition to talking about the service packages available from trusted Ford-certified technicians at dealership locations, this campaign highlights Ford’s online service appointment scheduling, the FordPass Rewards app, and the Ford Blue Advantage program. 

Your Local Ford Dealers are also giving fans the chance to win tickets to a Tyler Rich show plus a VIP meet & greet experience with Tyler Rich at the show. 

This campaign will include a SET.Live activation, where Tyler Rich will talk about his partnership with Ford live, onstage during the show and fans will have the opportunity to sign up to learn more about the partnership.

The Song: “The Difference”

This campaign incorporates Tyler Rich’s hit song “The Difference” as the artist invites fans to “Discover the Difference” at Your Local Ford Dealers.

Get to Know Tyler Rich

Tyler Rich is a country music singer, songwriter, and musician from Yuba City, California. When he was eight years old, Tyler fell in love with country music and started playing the guitar around fourteen. In 2014, Tyler released his first single, “Radio,” and four years later, he released the single “The Difference,” which received a certified Platinum by Music Canada and Gold by RIAA in the U.S. Tyler’s debut album, Two Thousand Miles, was released in 2020 and has propelled him to country stardom. Right now, he’s climbing the charts with over 1.4 million monthly listeners on Spotify and over 19.5 million views on YouTube.

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